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Project Management

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The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Microsoft

September 14, 2009 - (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.

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Creating and managing value-driven product portfolios - Improving product portfolio management to optimize your products, services and projects by IBM

April 01, 2009 - (Free Research) The best products to offer are those that provide a high level of value for both you and your customer. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. This whitepaper explains how you can take advantage of a value-driven approach to product portfolio management.

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc

February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

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